Tag Archive | etsy

Bead and Murrine Sale!

Hey Everyone!

A number of you have asked for it, and I honestly didn’t know when we were going to run our next sale. It seems appropriate now that the dreaded tax day is upon us that we should have a tax relief sale.

So to help you out (and us too) here it is:

20% off all beads in the Etsy store. www.cdlampwork.etsy.com

35% off all murrine in the Etsy store www.chasedesigns.etsy.com and on the website www.chase-designs.com

Prices are already marked on all three sites. Sale ends Friday 13th at midnight CST.

Happy Shopping!

Deanna and Greg

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Connections and Social Networking-The Buisness of Lampworking Extras

If you’re in business you’ve heard probably heard you need a Facebook page, a Twitter account, a Google+ account, be a member of forums, and possibly have a blog.

Okay, so you’ve gone out and signed up for all those things. You blog maybe once a month, you’ve head is pinning in circles at Google+, your twitter feed spits out random posts from Ashton Kutcher, The Pioneer Woman, and Sh*t My Dad Says, and Facebook changes its interface so often you can’t keep up. How is this helping your business?

It’s probably not helping at all. Unless you’re genuinely interacting with like-minded people. If you’re a gamer and the only people following you on Twitter are fellow gamers, your spam posts of what you listed on Etsy are mostly likely just a waste of time. If you only use Facebook to  keep up with your siblings and their children, that venue isn’t working for you either.

You need to be connecting with like-minded people on these sites in order for social networking to be of any use to your business. It seems an obvious thing to say right? Think about it. Are most of your friends on Facebook other lampworkers? Or are they jewelry designers? Do you have both? Are you open to your customers friending you?

When it comes to Facebook, I let anyone on my friend feed as long as they aren’t constantly sending me spam messages or arbitrarily adding me to groups I didn’t ask to belong to. On Twitter I will follow anyone interested in glass, beads, marbles, jewelry making, craft, whatever. Again as long as they aren’t spamming me direct messages.

Okay, now that we know who we should be interacting with, now what? Interact, connect, make friends. That’s the whole point. Just spamming new listings will not get you far. In fact it might get your dropped, blocked, and ignored. FYI-my lampworking Twitter feed has been sadly neglected. It currently only gets Etsy and blog updates. So don’t go looking at that feed as an example. If I was following me, I’d probably block me. I’m much more active over on Facebook.

Now, you’re friending and interacting with people who appreciate glass. Great. Now what? Nothing. That’s it. The thing with social networking and connections is you never know when someone you’ve met will post a link of yours to a private beader group, retweet a listing, think of you for a teaching gig, or ask you to write an article for a publication. All of these things are free advertising and all you did was chat with someone online.

I have a concrete example of what I mean. I’ve been a member of Lampwork Etc since Corri first opened the doors over there. One of the members, Barb, knew me from the online forums. She’s another lampworker and a few years ago at least she bought some beads from me (which totally made my day BTW). In August I met her in person by chance at Bead Fest Philly. It was great to chat with her in person. Being totally awesome, she bought some more beads and signed up for my email mailing list.

Last week I ran an after Labor Day sale and out my newsletter went. Barb, again being totally awesome, shared that newsletter with a bead group of hers online. Needless to say, my sale was a huge success and I’m pretty swamped with orders right now from a bunch of new customers who just heard about me due to Barb.

If I hadn’t been socially networking with Barb years ago, would this have come about? Hard to say. She could have stopped by my booth at Bead Fest and signed up for my newsletter. But without the personal connection would she have shared my link with her bead group? Certainly our personal connection helps tie it all together.

Social networking is about making connections. Many of the opportunities we’ve been given have been a direct result of connecting with people, through a friend of a friend, direct interactions with people on the internet, or just being part of the community.

You never know when a connection is going to lead to something or if it ever will. The trick is to put yourself out there enough so you’re part of the community. If you’re only online to just sell your work, people will notice and it’s likely to backfire. Just be yourself, make friends, and the rest will follow.

Etsy Online Sales–Ch 4 The Business of Lampworking

Have you decided to open an Etsy store? Or maybe you opened one a while ago, and you listed a few things, but you’ve yet to sell anything except a bead or two to your mother or sister. Or worse, nothing at all. Now you’re wondering, what’s wrong with my beads?

Likely, the answer is nothing is wrong with your beads. Nothing at all. It’s your approach that needs help. Etsy is not the Field of Dreams. It’s not the case of build it and they will come. You need to work for it.

Let’s start with the basics.

Are you’re pictures clear? Bright and focused? Do you show multiple views of the bead? One picture is not enough. People want to see every angle and the bead holes if at all possible. Also include a few close-ups on the detail. You get five pictures. See if you can fill them up.  If you’re not aware of the macro feature on your camera, look into it. It’s what helps you get clear crisp closeups with your digital.

Okay, now work on content. For optimum results, try to build up your store to over two hundred listings. People like variety when they shop. Don’t have them leave your store to go to another one. Get them to spend a ton of time in yours. Obviously, this will take some time. If you’re just starting out with your store, work on a build up. But for goodness sake, do not open you shop, list ten things and then sit back and wait to see how it goes. If you offer made to order items, this will help with your overall listing count.

That leads me right into frequent, consistent listings of items. Set yourself a schedule of when you list and how many items and stick to it. I am a full-time lampworker, so when I’m home (as opposed to out at a show) working, I try to list at least one new thing a day. Two or three on good days. Now that doesn’t always happen, but it’s the goal. Shoppers like to browse new things. If your store doesn’t change, why would they come back regularly? I just checked and I listed twelve new items last week. That’s pretty dang good. I also relisted some expired stuff.

Some people like to renew existing listings on Etsy, with the idea that the items will show up first in the category search. I personally have not used this strategy, but I have heard from various other people that it seems to work. It is 20 cents each time you do that though, so be sure to add the extra cost into your marketing budget.

Variety. Do you have a variety of items to choose from? Do you have lower cost items? I’ve found the twenty-dollar and under mark moves a lot faster. If you don’t make any beads under twenty dollars, consider developing something that would work for that price point. I still sell the higher priced work, but the lower cost items move a lot faster.

Shipping. Are your shipping costs reasonable? Do you ship worldwide? I know of some sellers who will only ship within the US due to some Paypal policies (I will get into that in my post on shipping). However, if you are excluding the rest of the world, you’re missing out on a lot of sales. If you’re worried about tracking, insurance, or packages going missing, think of anything that may go wrong as shrink. All businesses have it, and I rarely have an issue with international packages. I’d sure hate to think about how many sales I would have missed out on if I didn’t ship worldwide.

Marketing? What do you do to market your work? Anything? Here are some ideas. Post your work on Lampworketc in the gallery. Advertise it in the self-promotion section also on LE. Become a member of jewelry making forums and post your work there in the appropriate places. Share your listings on Facebook, Twitter, and Google+. Build a website and/or start a free blog. If you blog, be sure to do it regularly or no one will follow you. Start a newsletter and have a link on your blog, website, and in your email signature line where customers can sign up. Let them know when you’re running a sale or when a new design is being launched. Familiarize yourself with SEO.  I’ll be perfectly honest, I know almost nothing about SEO, so I’ll point you to Susan Sheehan who has already complied the links to read up on it.

Social Networking. I’ve already recommended posting your listings to Facebook, Twitter, and Google+, but don’t stop there. Actually social network with people. If all you do is spam people, you will likely get blocked and/or unfriended, unfollowed, and uncircled. The same is true for Lampworketc. Be part of the community and people will come to know you and your work.

Consider joining an Etsy team. I have belonged to a few of them, but ultimately they both went by the wayside. I did, however, learn a lot about marketing from my fellow team members. Check them out and see if any work for you.

The most important piece of advice I can give you (if you’ve followed everything I’ve listed, and your pricing isn’t out of line) is the last thing you need to do is be patient. It takes time to build a customer base. Give it at least six months. Six months of constant listings, promoting, social networking, and new designs, should lead you to a solid customer base.

Sounds like a lot of work right? Well, it is. But starting any business takes a great deal of output and effort before you’ll see results. Even if you’re established elsewhere say eBay or another venue, unless you plan to point your existing clients to the Etsy store, you’re basically starting fresh.

Please note, I used my frequency of listing as an example. As I noted, I do this full-time. If you’re a part-timer, then by all means, adjust your frequency, but still make it consistent. Two, three, four times a week. Whatever works for you. I’d advise against listing a batch once a week. Spread them out a little. It will help in searches on Etsy.

Please leave me any questions you have and I will try to answer to the best of my ability.

Choosing Your Venue–Chapter 3 part 1 The Business of Lampworking

Have you defined success and gotten legal? Are you ready to start selling your lampwork creations? If so, you have some decisions to make. Where do you sell your work?

Online venues:

eBay
Etsy
Artfire
Personal Website
Wholesalecrafts.com

FYI: These are the ones I am most familiar with and the ones I have personally used. And the ones I know other sellers have used successfully. If you know of other successful online markets, please let me know.

Major Bead Shows:

Whole Bead
Best Bead
Bead Fest
Bead and Button
Bay Area Bead Extravaganza

Regional Bead Society Shows

Often areas have a regional bead society and once a year those groups will hold a show. I know there is one in Houston, Denver, Oakland and many more. These local shows usually cost less to do (lower table fees and no travel if you’re lucky) and are very friendly. Check your own area for more opportunities.

Local Craft shows:

Almost everyone has local craft show opportunities to them to sell their work. I personally do not do any of these shows even though there are many, many opportunities available to us. New Orleans has an Arts in the Park program that runs three weekends a month at three different parks in the city. On top of that, there is a festival almost every weekend somewhere around here and a happening Farmers Market in Baton Rouge.

You see, other than the marbles, we do not sell finished work. I can, but do not enjoy making jewelry. I prefer to make the beads and leave that task to my talented jewelry designer customers. As for the marbles, well, that is  a specialized market and not quite right for craft/art shows.

However, if you do sell a finished product, these types of shows can be advantageous. Just be sure to check out the venue first and get a feel for what sells well there.  If you make one-hundred dollar bracelets and the gal next to you is selling two dollar import, base metal earrings, it may not be the best fit.  Use your judgement or you could end up in ninety degree heat for two days with nothing to show for it but a sunburn.

Galleries:

Again for galleries, you are going to need a finished product. You are also going to need to sell wholesale or on consignment or both.

Bead Stores:

Bead stores are great if you can find ones that want to carry artisan lampwork beads. A lot of them do carry imports, but don’t let that scare you off. There is a market for both (more on this later). Again, for bead stores be prepared for wholesale and/or consignment.

Home Parties:

We’ve all been to them. Creative Memories, The Pampered Chef, Tubberware, Naughty lady parties, Mary Kay, etc. Why not one for your beads and jewelry? Work it the same way you would one of those Creative Memory parties. Set everyone up to make a simple piece of jewelry, designate a reward program for the hostess, bring some wine, and lay out your wonderful creations for sale.

Over the next few weeks I’ll be going over the pros and cons for each selling model and give you some tips on how to be most successful for which ever direction you choose. In the mean time, be asking yourself these questions:

Do I like engaging with customers?

Do I want to travel  once or twice a month?

Can I take decent photos or am I willing to learn?

Do I have the confidence to approach bead stores/gallery owners?

Do I have the technical skills to run a website or other online venue? Am I willing to learn?

And finally the most import question: Do I have the  motivation to stick with whatever direction I plan to go?

SALE!

Happy Week before Thanksgiving Week!  Greg and I have been busy doing shows and we are done for the year, so it seems like a good time to run a sale.

I am running at 20% off all items on etsy, artfire, and the website.  Just write in my message to seller section “Thanksgiving Sale” and I’ll either send a revised invoice or refund the difference from your paypal payment.

www.cdlampwork.etsy.com

www.cdlampwork.artfire.com/

www.chase-designs.com/

And marbles are included too:

www.chasedesigns.etsy.com/

Last day of the sale is Sunday the 22nd.  Happy shopping!

Deanna

I’m home and running a sale!

I just spent a wonderful 4 days up in Tennessee with some of my girlfriends.  I needed to pick up some equipment for my studio and in the mean time got to play with some of the girls.  It was fabulously fun and I got little to no sleep as usual, but it’s always worth it.  However, I am home now and ready to work.

So in honor of that, I am running a 20% off sale on all items in my two store, etsy and artfire.  Prices are already marked.  Sales technically ends Monday night, but I likely won’t get around to changing the prices until Tuesday Morning.  Have fun shopping!

www.CDLampwork.Artfire.com

www.CDLampwork.Etsy.com